WHAT WE DO
Everyone claims to be the best in their field. We hear things such as voted number one by and best service in the Southeast. Everyone says it, but they all cant be number one. People listen to the media, and this publicity becomes a real endorsement for you or your product. Being quoted in a newspaper or being interviewed on TV gives you instant credibility as a true expert in your field. The thinking of the audience becomes, Wow, he must be a real expert if hes being quoted in this article. I should hire him.
Publicity comes in all forms and can include television, radio, newspapers, magazines, blogs and social media. It can come in the form of a short quote, a full-out feature story or a column written under your byline.
By leveraging and monetizing this publicity, you can take it to another level with endless possibilities.
The big television interview youve been waiting for is coming up. This is your chance to make it or break it. Talking with a reporter on the phone can be overwhelming. Put a microphone in front of you and it gets even tougher. Add four studio cameras and heavy-duty lights coming at you from all different directions, and youll really start to feel the pressure!
Some people are naturals, while others need a little more practice and coaching. Having worked directly in the media, and now having booked thousands of media interviews for clients, we know the line of questions; the techniques for coming across bold and confident; how to calm your fears; how to dress, speak and act; and how to dodge a curveball so youre never caught off guard. Being the expert is just part of it; coming across like an expert is equally important.
From Fortune 500 corporations to small mom and pop operations, Serbin Media will dissect your PR program and help turn it into a world-class media-generating machine. Most in-house PR departments are so overwhelmed trying to handle multiple aspects of the PR program that they dont have the time it takes to focus on the media portion. Not only that, but theres a differences between a PR coordinator and a former journalist handling PR. Journalists know how the media works. We know how to pitch a story to generate media coverage because weve been that person at a newspaper or TV station receiving hundreds of pitches – and we know why a select few caught our eye and made it into print or onto TV. We know theres more to getting coverage than sending an endless amount of self-serving press releases. We know how to find the right angles. Who knows the media better than someone who worked in the media? Serbin Media has ideas and strategies to give you a winning media and PR program.